Lookup
Lookup is a data assistant that lets teams query databases and dashboards in plain English and share answers with context.

Summary
Lookup allows your team to ask data questions in plain English and share answers with context so decisions happen faster without SQL.
Lookup Review
Lookup is a natural-language BI interface that connects to databases and warehouses so users can ask questions and get charts or tables instantly. It translates queries into SQL, explains assumptions, and lets analysts refine filters, joins, and groupings. Dashboards and alerts track KPIs, and definitions ensure metrics are consistent across teams. Permissions inherit from the data layer to protect sensitive fields. Typical workflows include ad hoc analysis, self-serve reporting, and executive snapshots. The value is faster decisions with less reliance on analyst bandwidth.
Things to Know About Lookup
Lookup drawbacks: Data source coverage depends on connectors; niche tools and private databases may need custom integrations. Generated analyses can misinterpret schema or metrics without modeling, requiring analyst review. Governance features—lineage, role controls, and audit logs—are lighter than enterprise BI. Query costs can spike on large warehouses without cache and limits tuning.
Top Features
- AI data exploration that answers natural-language questions on your sources
- Connectors for warehouses, spreadsheets, and SaaS tools
- Auto-generated charts, tables, and pivot summaries
- SQL visibility with edit/approve for accuracy
- Saved questions, dashboards, and alerts
- Row-level permissions and governance controls
- Embeddable insights and share links
- Change tracking, lineage, and freshness signals
- Slack/Email delivery of scheduled reports
- APIs for workflow and BI integrations
Lookup Pricing
Lookup pricing: usage-based and team plans scale with search volume, data connectors, and saved investigations; higher tiers add collaboration spaces, role-based permissions, audit trails, and API access; enterprise packages include SSO and SLAs; overall spend rises with query throughput, retention needs, and the breadth of connected sources.
How to use Lookup
To use Lookup, connect your data source (CSV, spreadsheet, database), authorize access, and select the tables or sheets you want to analyze. Ask questions in plain language or choose guided queries, then refine results with filters, groupings, and time windows. Save recurring questions as dashboards, define KPIs with thresholds, and schedule refreshes. Share a read-only view with teammates, export charts or CSVs for reporting, and track query history to standardize metrics. Use data definitions and column descriptions to keep analyses consistent across the team.
Alternatives & Competitors
To use Lookup, select a data source or connect integrations, describe the insight you need in natural language, and generate charts or tables; refine with filters and groupings, schedule recurring snapshots, and share results with teammates; document prompts for reproducibility.
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